Peugeot RCZ Cup: An international competition.

As Peugeot launches its new RCZ Coupé, a new golf competition sees the light of day, with an original, inventive games formula, open to players of all levels: the Peugeot RCZ Cup.

The Peugeot RCZ Cup will run from mid-April to mid-August 2010. The 2010 edition of this new international competition is organised in nine countries: England, Germany, Austria, Spain, France, Japan, Italy, Bulgaria, Portugal and Switzerland.

Almost 40 competitions are organised by the Marque's dealers in France.

This new competition, open to all amateur golfers, is organised by the Peugeot dealers. Each team taking part has two players and they compete according to the Scramble formula (each time, players choose the best ball to play).

The original feature of this great challenge: two flags on the green.

The competition will adopt a double games formula, for increased pleasure, and the chance to aim for two different flags. The aim is for players to enjoy a shared passion.

Two flags are set up on 9 of the 18 greens on the course (on all the even holes or all the odd holes): a white flag with the Peugeot logo and a blue flag with the RCZ Cup logo.

The Peugeot flag is placed in the easier hole to play, while the RCZ Cup flag signals the harder hole. Each team can play to all the white flags or 9 white flags and 9 blue RCZ Cup flags.

The team playing the RCZ Cup formula must systematically play to the blue flag when it is flying.

The decision whether or not to play the RCZ Cup formula must be made and announced before teeing off at hole n°1. This choice only concerns players who decide to play all 18 holes.

At the end of the competition, the team that has achieved the best net score in the RCZ Cups series qualifies to play in the International Finals.

These finals will be held on 6th September 2010 in Paris, at the Saint-Cloud golf course.

RCZ Cup proceedings.

After the welcoming gifts have been handed out, the competition starts at hole n°1 with 4 people leaving every 10 minutes (2 teams of 2 players).

In order to satisfy as many people as possible, non-golfers will be offered introductory golf lessons by a pro. The day will also include other attractions: driving competition, approach shots competition, open to all, as well as a chance to look at the Peugeot range and to test drive some vehicles.

More than fifteen prizes are awarded during cocktails that bring an end to this enjoyable day, and a draw will be organised.

A top class public relations operation for each organising dealer.

The Peugeot RCZ Cup provides several opportunities: take advantage of this new golf concept toreach new target clients (members of the golf club), forge lasting relationships with clients (including non-golfers), and also create special links with local decision-makers (CEOs, fleet managers).

The golf setting means that special, personalised, high-quality treatment can be extended to these guests.