SPORT
Sporting Partnerships
Roland Garros
Peugeot has built its sponsoring policy, to develop its image and brand recognition, around a veritable passion, tennis. Present in this sport since the early 1970s, Peugeot has gradually become recognised as a major player in this universe. Indeed, the values of vitality and elegance expressed by tennis made this sport a natural medium of communication for the Lion brand. Key dates in this partnership:
-1984, Peugeot becomes one of the leading three partners of the Roland Garros French Open.
-1989, Peugeot becomes "Partner and Official Transporter" for the French Open. For the first year, Peugeot provided the tournament with a fleet of a hundred vehicles with drivers, and organised transport for the players, VIPs and officials of Roland Garros.
Since that date, all the leading tennis players in the world have been seated in numerous Peugeot models and have been able to test, in particular, the quality and comfort of the Roland Garros special series: the Roland-Garros 205 saloon and the Roland-Garros 405 estate as of 1989, then the mythic 205 cabriolet, 106 saloon, 306 saloon and cabriolet, 806, 206 saloon and the 206 cc and 307 SW… with more to come…
Find out photos of the Peugeot 207 CC Roland Garros !