408
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The Peugeot 408 is a half-height architecture notch-back saloon car and is destined for an international career.
Accordingly, its name follows the Lion Marque’s traditional naming logic.
The figure 4 refers to the size of the car (4.68 m) and its positioning in the medium-luxury family saloon segment. The 0 in the middle signifies that it belongs to the Peugeot Marque, while the 8 expresses the vehicle generation.
Beginning of 2010, 408 has been launched for the first time worldwide in China, then commercialized in Latin America, more especially in Argentina and Brazil in spring 2011. 408 will be launched in Egypt in the fall of 2011.
Exterior style
The guiding spirit for Peugeot design stylists can be summed up in very few words: harmony, elegance and dynamism.
For the 408, the overarching desire was to instil it with balanced proportions and simple, fl owing volumes as foundations on which the designers have succeeded
in sculpting subtly sleek, pure and sensual lines. This priority also guided the project’s technical choices:
its dimensions, its wheelbase, its wide axle track, its generous wheel sizes…
Interior style
The interior styling of the 408 highlights and
makes maximum use of the space offered by the
half-height architecture, while the design and topof-
the-range materials used create an incontestable
perception of quality.
With its voluptuous shapes, the grain and feel to the
touch of each part, the strong sensation of space and
light, the entire interior creates the desire to extend
the moment, the time of a journey, for as long as
possible…
Two different interior styling ambiences are available,
according to the client’s choice, to support the promise
of a luxury and convivial “life onboard” for the delight
of both the driver and all the passengers.
Safety
As with every new vehicle developed by the Marque,
safety plays an overarching role in the project.
Accordingly, consideration of safety aspects started at
the very outset of the design phase. The 408 benefi ts
from the Group’s entire experience in this area and
from the very latest technological advances. This has
resulted in state-of-the-art safety at all levels.
In terms of primary safety that contributes toavoiding an accident, the vehicle’s excellent structural
rigidity enables the running gear (an historical area
of expertise for Peugeot) and the electronic driving
assistance systems to achieve benchmark handling
behaviour in its category.
In terms of secondary safety that limits theconsequences of an accident, the body structure has
been considerably over-sized to withstand the most
severe impacts, such as CNCAP crash tests.
Performances
A HIGH PERFORMANCE AND ENVIRONMENTAL FRIENDLY ENGINE RANGE.
SUSPENSION COMBINING SPIRITED HANDLING AND COMFORT :
Peugeot believes that road behaviour has a direct
impact on the notion of driving pleasure, as well as on
active safety. These aspects are at the very heart of
design work on all vehicles in the range.
In this area, as the target for the 408 is to become the
segment benchmark, all the associated elements have
been the subject of very special attention.
Structurally, the 408 benefits from excellent torsionalrigidity enabling its running gear to be exploited to its limits.The 408 uses the proven running gear that has
contributed to the renowned qualities of a host of
Peugeot saloons.