Peugeot has crafted an audacious, intuitive, modern hatchback with handsome styling. The new Peugeot 308 reveals a very refined design that marks a new departure in the automotive world. With its crisp lines, precise styling and slimline, athletic appeal, the Peugeot 308 embodies efficiency and grace. This is a car that promises to be at one with the driver, to thrill the senses.
Sleek, high-tech and sophisticated, the new 308 boasts a fresh design in which no detail has been overlooked.
The new Peugeot 308: elegance incarnate
Clean styling, refined design and elegant bearing all reflect a strong personality: the new Peugeot 308 is a car like no other. Peugeot has struck the perfect balance between people and performance to create a winning combination of sensuality and sophistication. Hear more from Gilles Vidal, Peugeot Style Director.
the light signature
The new Peugeot 308 has a sophisticated, high-tech light signature. The Full LED* headlamps accentuate the chiselled look of the chrome grille and lend the new Peugeot 308 a striking feline appearance. Full LED headlamps come as standard on models with high-end trim packages.
The rear lamps offer a new take on the distinctive lion's claw. They also feature the latest LED technology, as do the repeaters built into the wing mirrors. The new Peugeot 308 sports a resolutely modern light signature that transcends conventional practices in the automotive industry. *Full Light Emitting Diode headlamps
The lights flow into the front-end styling in a manner reminiscent of cat's eyes. Each headlamp comprises 31 light-emitting diodes (13 for the light signature, 10 for the headlamps and 2x4 micro-LEDs for full beam).
The Full LED* headlamps on the new Peugeot 308 improve both comfort and safety. They offer excellent night visibility that is nearly as effective as daylight. The Full LED* headlamps use 50% less energy than halogen lights, helping to reduce CO2 emissions. *Full Light Emitting Diode headlamps
The lion's claws
The rear lamps on the new 308 are real technological showpieces. Each features styling resembling three claw marks with opalescent LEDs, taking design cues from the first 504 Coupé and Cabriolet models.
the Peugeot i-Cockpit
The Peugeot i-Cockpit provides an innovative environment for the driver that enhances the experience behind the wheel.
It features a small steering wheel, a sleek head-up display, a large 9.7-inch touchscreen and a high centre console providing intuitive access to a full range of controls and increasing safety on the road. The interior immediately creates a cosy, refined feel with its blend of gloss black and satin chrome. The panoramic glass sunroof* creates a much lighter interior, improving the well-being of both driver and passengers.
*Available as an option with level-two finishes or higher, based on country.
An intuitive cockpit
Peugeot designers aimed to create an innovative, user-friendly environment for drivers of the new Peugeot 308. Discover the Peugeot i-Cockpit, presented by Gilles Vidal, Peugeot Style Director.
Driving comfort and ergonomics
The new Peugeot 308 cockpit offers a winning blend of technology and intuitive features, with a compact steering wheel to improve handling and enhance the driving experience. The head-up display allows drivers to monitor vehicle information without ever taking their eyes of the road, which naturally improves safety and comfort.
The new Peugeot 308 comes with a large 9.7-inch touchscreen that faces the driver and blends seamlessly into the centre console. This ensures intuitive access to the broad range of available features. The responsive screen and array of shortcuts make the whole experience easier and more personal.
the art of balance and practicality
The new Peugeot 308 design offers a blend of high-end performance both on the road and with regard to the environment. Peugeot worked hard to create a car that is 140 kg lighter than its predecessor. New aerodynamic styling, innovative, lightweight materials and power steering all combine to achieve CO2 emissions of under 82 g/km*.
*Pending certification. Available in 2014.
The new Peugeot 308
Indulge in the pleasure of driving a car that combines high-end performance on the road with impressive technological innovation and environmental standards. The on-board experience is all about celebrating and enhancing the ride.
European bloggers test the new 308
On September 5th and 6th, 40 European bloggers gathered to test drive the new Peugeot 308 on the roads of Alsace in France.
Discover their testimonials in this video.
International TV ad
The film « Perfume » illustrates the similarities in terms of rigor, selection and care between a great perfume and the design of the new PureTech engine: in order to create a great sensation, one needs to select the best ingredients and combine them in a unique manner.
the new 308 experience
The new Peugeot 308 reflects an ambition and style marking a new departure in the automotive industry. The car conjures a feeling of efficiency and grace while achieving impressive environmental performance.
The new Peugeot 308 will come with a BlueHDi power plant in spring 2014, significantly reducing pollutant emissions.
- Extend the experience