its pure energy

The Peugeot 208 takes this key model in the compact saloons sector in a new direction, with great success.
Its new, more assertive, sporty and distinctive style, exclusive colours, and range of possible customised features, give it immediate appeal.
The Peugeot 208 continues its move upmarket with the arrival of the strong, dynamic and sporty GT Line, equipped with the standard engines of the range.

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The New-generation Peugeot 208

Three years after the arrival on the market of the 208, Peugeot is launching the new generation of its best-seller with a more assertive style. Developments in equipment, such as Active City Brake, Mirror Screen, reversing camera and Park Assist technologies, make urban driving easier.

An innovative design

Peugeot's designers made it their objective to enhance the attractiveness and assertiveness of the Peugeot 208 by giving it more impact and making it more incisive. This new identity goes hand in hand with improvements in robustness and perceived quality.

peugeot-208-exciting handling


its stimulating and exciting handling

The compact size, less than four metres long, makes the Peugeot 208 appealing. At the front, the more muscular lines of the bumper, its extended grille and the new style of fog lamps make the Peugeot 208 wider, more dynamic and better seated on the road.
In its sleek high-quality interior, every detail counts, from the way the space is laid out to the choice of materials.
The exclusive Peugeot i-Cockpit encourages incisive, safe driving. With its compact steering wheel, the vehicle is agile and highly manoeuvrable in urban conditions. Driving pleasure is enhanced, making for an enjoyable and stimulating experience.
Comfortable both in town and on the open road, the Peugeot 208 is practical and easy to park.

Instinctive driving

With the Peugeot i-Cockpit, all functions are within arm's reach. It features a compact steering wheel for a more comfortable grip, a head-up console displaying useful driving information in the driver's field of vision and a generous 7" intuitive touch-screen  for on-board connectivity.

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Mirror Screen

The Mirror Screen  function gives you the benefit of having smartphone applications compatible with MirrorLink®  or CarPlay®  on the vehicle's 7" touch-screen. For optimum readability and safe in-car use, compatible applications appear with an interface specially adapted for driving.

Peugeot Connect Packs

To ensure ever greater comfort and safety, three new connected service packs  are available for the Peugeot 208. The Monitoring Pack with access to the virtual maintenance manual, the Mapping Pack  for managing use of the car and the Tracking Pack  to be used in the event of theft.

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Active City Brake

The Peugeot 208 has Active City Brake  technology (automatic urban braking on risk of collision). This new feature prevents accidents or reduces their seriousness where the driver fails to act in urban conditions at speeds below 30 kph.

Parking Assistance

At home in town and on the open road, the Peugeot 208 is ideal for everyday use and easy to park with its reversing camera and radar  (detection of hidden obstacles when reversing) and Park Assist  (active parking assistance with parallel or side-by-side parking below 7 kph).


The Peugeot 208 comes with a wide range of the latest PureTech petrol and BlueHDi diesel engines, meeting the European Euro 6 standard. The Peugeot 208 also has the new automatic gearbox with its EAT6  six-gear converter.

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Stop and Start

The Peugeot 208 is equipped with Stop & Start technology that allows the engine to go into "standby", just before and during the immobilisation of the car, thus providing better control of consumption and reduced CO2 emissions. When the brake pedal is released, re-start is instant; there is no noise or vibration.



its sporty and distinctive style

The Peugeot 208 has an assertive style, more sporty and distinctive, enhanced by its standard rear lights and their 3D LED claws, brand-new colours such as the sparkling Orange Power and a new range of customisation options.
The Peugeot 208's range of paint colours and finishes, opaque, metallic, pearl and textured, has had new colours added. This rich and varied range meets the growing need for differentiation and exclusivity.
The new Orange Power metallic colour says dynamism, youth and freshness; it is a high-fashion, joyful colour that brings out the Peugeot 208 in all its sparkle.

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Textured colours

The Peugeot 208 has two new really innovative textured colours with a look that is both matt and satin: ICE Grey and ICE Silver. The slightly granular texture is surprising to touch and straight away gives the impression of a robust, protective vehicle. Now that they have been introduced on the mass-produced vehicle assembly lines, these colours are finally accessible to everyone.

Customised exterior

Exterior customisation packs are available  for the Peugeot 208. The LIME Yellow pack with its coloured touches is resolutely fun and modern. The MENTHOL White pack, with its white touches, provides a dynamic, elegant atmosphere.

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Customised interior

Interior customisation packs are available  for the Peugeot 208. These MENTHOL White and LIME Yellow packs offer a modern, up-market aspect, with attention to the finest details: from sports seats to chrome-plated ventilator grilles, and several other coloured touches  to the trim, steering wheel, dashboard and door panels.

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its magnetic appeal

The Peugeot 208 with its strong identity and new highly fashioned style presents a silhouette of energetic, contemporary proportions.
At the front, the new bumper has sharper, more precise and more muscular lines. The extended grille and thicker surround are now completely integrated into the front bumper.
This new style is emphasised at the front by new two-tone* lights, with black and chrome surrounds, structuring the appearance to give a sharp look with a top-of-the-range LED** light signature, a feline, high-technology look that is instantly recognisable.
* Standard on the second trim level and above.
** 100% light-emitting diode technology, standard on the second trim level and above.

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LED headlights

With their black and chrome surrounds structuring the optics and their high-tech LED  light signature, these lights give the Peugeot 208 a sharper, instantly recognisable look, ensuring good visibility, particularly where pavements and bends are concerned.

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High-tech lights

The lights on the Peugeot 208 and their new 3D claws with opaline red LEDs  are instantly captivating and surprising. This jewel of technology incorporating the brand's claw-mark identity is fitted to the entire 208 range.

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Innovative rims

New wheels are available across the range, from 15" NIOBIUM trims to the 16" TITANE aluminium rim. Various types of 16" and 17" rims are now available, adding to their exclusivity: painted, diamond-polished or with innovative looks produced by sequential diamond-polishing or laser-engraving.

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Official launch film

The brand's best-selling model has a new look! An assertive style, more sporty and distinctive.
Discover the Peugeot 208 on video and appreciate its new style.

Advertising campaign

Peugeot 208: awaken your inner energy.



the 208 experience

The 1.6L BlueHDi 100 S&S very-low-consumption version of the Peugeot 208, with a 5-speed manual gearbox, has broken the long-distance consumption record, validated by UTAC*, at the Belchamp circuit in France. It ran 2,152 km in 38 hours** on 43 litres of diesel, i.e. an average fuel consumption of just 2.0 L per 100 km. This record confirms the technological excellence of the Euro 6 BlueHDi diesel engines and their contribution to reducing CO2 emissions. The Peugeot 208 is thus positioned as the global reference for production models with an internal combustion engine.
* Union Technique de l'Automobile, du motocycle et du Cycle. ** With a change of driver every three hours.