With the new PEUGEOT 308, the stylists and engineers have created a hatchback that is audacious, intuitive and modern, with a pure and classy design.
The new EMP2 (Efficient Modular Platform 2) modular platform gives it compactness (length 4.25 m) and reduced weight (140 kg less), ensuring a new driving experience and particularly low CO2 emissions (from 82 g/km and 3.1 l/100 km from spring 2014).
With a streamlined interior and innovative instrument and control panel - the PEUGEOT i-Cockpit- bestows new driving sensations.
Illustrating the brand’s move up-market, the high level of quality, the result of a particularly demanding specification for the vehicle, places the new PEUGEOT 308 among the best.
Built in France at the Sochaux plant, launched in September, PEUGEOT’s latest is now available throughout continental Europe.
The sales deployment of the model will continue next year, first in the United Kingdom and Ireland, several Mediterranean, African and South American markets, then later in the various Asian and Australasian markets.
Presented first at the Frankfurt Motor Show and launched at the end of September in France and Germany, the new PEUGEOT 308 saloon has just been awarded the maximum score of 5 stars in the Euro NCAP tests. With individual scores of 5 stars in all 4 categories (adult protection, child protection, pedestrian protection and safety assist), the new PEUGEOT 308 confirms its high levels of safety.
The New PEUGEOT 308 Elected 2014 Car of the Year in Croatia
After the PEUGEOT 208’s election as Car of the Year in Croatia in 2013, it was the new PEUGEOT 308’s turn to win the “HR Auto 2014” title and the Golden Steering Wheel award.For the 20th running of the competition, the most prestigious in Croatia, the jury, comprising journalists from the largest national dailies and the most important specialist car magazines, awarded first prize to the new PEUGEOT 308 on 2nd December.
The new PEUGEOT 308 voted 2014 “Car of the year” in Switzerland
A month and a half after its launch in the Swiss market, the new PEUGEOT 308 has already been distinguished with the 2014 “Swiss Car of the Year” title.
The jury, made up of 14 journalists, specialists and racing drivers, had to judge the 37 new models on sale in Switzerland during the last twelve months, based on a wide range of criteria. At the end of a static inspection and full tests of the candidates on a closed circuit, the new Peugeot 308 carried off the 2014 title, ahead of the BMW i3 and the Tesla Model S on the podium.
The jury particularly applauded the efficiency procured for the new PEUGEOT 308 through its reduced weight and optimised aerodynamics, as well as its benchmark dynamic performance.
The New PEUGEOT 308 Voted 2014 Car of the Year in Slovakia
The members of the jury made up of 16 journalists from the most important Slovak media met on 14th December for the 14th holding of this vote. They named the winner of the title from seven finalists (new models marketed in Slovakia over the last twelve months).
After a static examination and thorough testing of the entries, the PEUGEOT 308 won the title of Slovakia's Car of the Year 2014.
The jury particularly praised the PEUGEOT 308's innovation, its exemplary dynamic behaviour, optimized aerodynamics and sleek interior.
PEUGEOT Slovakia is the only make in the history of this vote to have won three titles, with the 607 and the 307 having been successful previously.
Argus 2014 Trophies in France: First Prize in the Compact and Family Cars Category
At the twentieth holding of the Argus Trophies for 2014, which took place on 4th December at the Arab World Institute, the jury from the magazine L’Argus, comprising vehicle valuation experts, journalists and market study specialists awarded first prize to the PEUGEOT 308 in the Compact and Family Cars category.
L’Argus Trophies are awarded every year to new models on the market in recognition of vehicles offering the best value for money in terms of features and running costs.
The New PEUGEOT 308, a Contender for the European “Car of the Year 2014” Title.
From the thirty cars in the competition, the new PEUGEOT 308 was chosen with six other finalists.
The jury, made up of 58 members from 22 European countries will make the final choice next February after a deciding round, which will take place on the CERAM test tracks north of Paris. The 2014 Car of the Year will be revealed on 3rd March at the Geneva Motor Show.