Over 360,000 units* have been produced worldwide since its launch in 2012. Its success is rooted in recognised qualities, namely passenger room and boot capacity which are the best in the segment, dynamic handling imbued with PEUGEOT expertise, and a design tailored to local driving conditions.
New features have enhanced the new PEUGEOT 301 to satisfy a growing number of customers in this strategic segment. Its bodywork incorporates the brand's latest stylistic codes. The vertical radiator grille, the headlights mounted flush with the bodywork and the meticulous modifications embody the car's durability. The signature lighting, complete with LEDs at the front, reflects the technology within.
The large 7" touch screen is pivotal to this development. Fast and accurate thanks to its capacitive technology, this screen displays images from the reversing camera and the 3D TomTom navigation system. It duplicates smartphone content using Mirror Screen triple play connectivity, an unprecedented offer in the segment.
The dynamic nature of its chassis is revealed by a modern range of engines. New for the PEUGEOT 301, the PureTech 3-cylinder petrol engine is already fitted on over a million of the brand's cars worldwide. The latest generation EAT6 automatic gearbox, with its Quickshift technology, joins the range on the 1.6L VTi 115hp petrol engine. For Diesels, the 1.6L BlueHDi 100hp engine features record driving comfort and fuel consumption.
PEUGEOT 301, in a nutshell
The new PEUGEOT 301 is the first car the brand has developed exclusively for countries looking for a statusenhancing three-box saloon, i.e. sedan. It is specifically tailored to its destinations, thereby meeting customers' expectations and falling in line with their usual driving experiences.
The bodywork of this sedan is elegantly sculpted by the brand's latest stylistic codes. The brand's name graces the top strip of the vertical grille, with the lion appearing in its centre. The three-material headlights are mounted flush with the bodywork, while the rear lights feature the opaline three-claw design.
Drivers and their four passengers sit inside a comfortable, high-quality passenger compartment. The 640-litre boot is one of the largest in the segment. With a volume of 506 dm3 (VDA 210), the boot can be extended in an instant thanks to the 1/3-2/3 rear folding seat backs, increasing the volume to 1332 dm3 (VDA 214).
The PEUGEOT 301 marks a departure in the segment with its exclusive equipment and services, including a large 7" touch screen, Mirror Screen triple play connectivity (MirrorLink®, Android Auto®, Apple CarplayTM), 3D TomTom navigation system and a reversing camera.
There is a full range of top level safety equipment including ABS, ESP, emergency brake assist (EBA) and a tyre pressure monitoring system (TPMS). Occupants are protected by front and side airbags and restrained by three-point seat belts in the rear. For children, the rear seats are fitted with IsoFix attachments.
It has high-performance dynamic handling, with a superb compromise between comfort and roadholding, in any driving conditions. As with the other models in the range, it benefits from the expertise of the design teams.
The latest generation Euro 6 engines provide driving pleasure and simplicity. The petrol range is based on the 1.2L PureTech 82 and 1.6L VTi 115 engines. The latter can be combined with the 6-speed EAT6 automatic gearbox. For Diesels, the 1.6L BlueHDi 100 engine achieves record emissions, too.
The new PEUGEOT 301 is made to withstand challenging weather and driving conditions. Among the specific design features are the suspension system, the sealing and the fasteners.
* All volumes shown are for the end of August 2016.