Actualités Peugeot

The 208 GTi is recruiting its ambassadors on the web!

  • 17/01/2013
  • The Brand operation
To accompany the launch of the new Peugeot 208 GTi, Peugeot is recruiting eight ambassadors through a 208 GTi Racing Experience. Eight European countries are inviting race licenced drivers to register on the internet, between 15th January and 3rd February 2013; they then have the chance to become ambassadors for the 208 GTi at the Nürburgring 24 Hour Race in May 2013.

For the first time, eight European countries, in which the Peugeot 208 GTi creates significant interest: Germany, France, the United Kingdom, Belgium, Spain, Italy, the Netherlands and Switzerland, will all launch a driver recruitment campaign on the Internet.

This competition is aimed at drivers, from 18 years of age, who hold a valid driving licence and have held a national (Grade A) or international Race Driver Competition Licence for at least two years. To participate in the national pre-selections, which will take place between 18th and 28th February 2013, candidates must be among the first 400 to register (for each country concerned) on the website: (see full terms and conditions for entry requirements).

The five winning candidates from each national pre-selection event will then be assessed on 4th March 2013 during an international final at the La Ferté Gaucher circuit, in France, which will determine, from the 40 national winners, the eight 208 GTi ambassadors (one from each of the eight participating countries).

The eight ambassadors will gain familiarisation with the Nürburgring-Nordschleife circuit during the first three races of the VLN championship, between 23rd March and 27th April 2013, and then all eight will drive the new 208 GTi Peugeot Sport in the Nürburgring 24 Hour Race 2013. This car has been specially developed for this endurance event by Peugeot Sport, using the latest technology designed for the 208 R2, 208 Type R5 and RCZ Racing Cup.

To celebrate the launch of the eagerly awaited 208 GTi, Peugeot is launching this innovative and exciting competition which aims to select the best ambassadors for the 208 GTi.

Twitter: #208GTIRacing