Actualités Peugeot

“Route 301”: over 10,000 km of adventure for an international and on line launch

  • 01/11/2012
  • The Brand operation

Launch of “Route 301”

It is on November1st 2012, during the press day at the Istanbul International Auto Show, that “Route 301” will set off: over more than 10,000 km, running through 3 continents and 17 countries, “Route 301” will contribute towards building the awareness and reputation of the Peugeot 301, the new affordable and status-enhancing offering that will, assist the international expansion of the Peugeot brand.

Organised in close cooperation with the subsidiaries and importers of the 17 countries that “Route 301” crosses in Central Europe, Eastern Europe and Maghreb countries, this road trip will take two routes : northern, from Istanbul to Moscow (north-west) and southern, from Istanbul to Casablanca (south-west).

Follow the progress of “Route 301” with images found on