From the 8th to 13thof April 2014, PEUGEOT DESIGN LAB, the PEUGEOT Global Brand Design studio has chosen the Tortona district, the worldwide Mecca for design that is the Milan Design Week, to set up an original exhibition space and unveil as a world first its new creation, a sculpted seat, the ONYX sofa.
A unique exhibition space in the Zona Tortona
It is at 32 Via Tortona that PEUGEOT DESIGN LAB has chosen to take up residence during the 2014 Milan Design Week, in a 750 m2 exhibition space, arranged in 3 rooms. The exhibition is on a historic site, in the old industrial area of the Zona Tortona. Inside, the installation preserves the industrial ambience of the building while still offering a contrasting display of objects, sound and light.
At the heart of the exhibition, the ONYX sofa, a statement in pure form & materials
In 2012, PEUGEOT unveiled its ONYX trio, superbike supertrike & a supercar whose innovative bodywork is made of carbon fibre and copper, its pure cabin made of felt and Newspaper wood, the vehicle is powered by a 600 hp hybrid drive train. This supercar, which associates the latest technologies with natural raw materials, has today found its static partner in the ONYX sofa, a 3-metre long seat made of carbon fibre and Volvic volcanic lava stone. Presented for the first time at the 2014 Milan Design Week, the ONYX sofa is the demonstration of a made to measure furnishing concept dreamed up by PEUGEOT DESIGN LAB, the PEUGEOT global brand design studio created in 2012.
For Gilles Vidal, PEUGEOT Styling Director: “PEUGEOT is one of the rare brands in the world able to claim 200 years of industrial creativity. Since its beginnings, PEUGEOT has designed and manufactured thousands of objects, whether for domestic, daily uses, or to provide mobility – objects for the kitchen, tools, bicycles, motorcycles, cars… - all of which are evidence of our multi-faceted industrial know-how and our ability to use new forms to aid function.
At Milan, with the ONYX sofa, we are drawing a thread between the ONYX concept car, an alliance of efficiency and the use of audacious and natural materials, and the ONYX sofa. By means of a sharp straight cut, this contrast is powerful, voluntary and assumed in the way we look at the materials and how they are used : the hi-tech carbon fibre with its very structured and technical texture, its shapes precisely adjusted to the volcanic stone with its texture & fault lines, perfectly adjusted in its dimensions and proportions, but with which one accepts not being in complete control, like the stonemason’s random chisel marks.”
The ONYX sofa has become a demonstration of this, questioning the performance of materials, and with no antagonism between progress and nature, between ultra technological materials and raw and natural materials.
For Cathal Loughnane, the Head of PEUGEOT DESIGN LAB: “This project was started in May 2013. From the beginning we had a very raw, very powerful sketch. The ONYX sofa is an illustration of a new concept that we intend to explore : unique pieces of furniture, made to measure, to suit the choice, origin and personality of the customer, but which always respects a common idea : the union, via a pronounced clear cut, between hyper-technological materials – carbon fibre, glass fibre, aluminium,…- and raw and natural materials - rock, wood, stone.
In a world where high technology changes products very quickly, where people grow tired of things very quickly, we want new & disposable objects, we want to offer technological furniture that remains respectful of natures materials & the ancestral craftsman’s skills, a balanced marriage between performance and responsibility.”
Seven sculptures, from 10 to 70 cm, accompany the ONYX sofa. Lamps, shelves, armchairs, tables, etc..., designs that explore other alliances of materials, marrying obsidian with concrete, red ferrous jasper & steel, quartz crystal & aluminium, sculpted wood & 3D printing, black palm & basalt, marsh oak & Corian.
The ONYX sofa has has required a total of 70 days work for this version in carbon fibre/ Volvic volcanic rock. The prices for other creations will depend on the cost of the materials chosen by each client.
The PEUGEOT DESIGN LAB piano for PLEYEL makes a showing at Milan
This revolutionary piano is presented to the Italian public for the first time during Milan Design Week. A unique experience, with the presence of three pianists and a dynamic light show changing with the sound, it is dedicated to this object that challenged the codes of the music world at its presentation during the Paris Motor Show in 2012. Avant-garde, this piano is the fruit of a collaboration between two 200 years old companies, PEUGEOT and PLEYEL. The body and soundboard of the piano are made of wood, the lid and leg are made of carbon fibre. The development of this piano took years of research, study and testing. The objective was to retain the unique high quality PLEYEL sound, simultaneously subtle, colourful, powerful in bass and scintillating in treble, in harmony with the timbre and touch specific to the brand.
The Anthology Space
The Anthology Space is a reminder of how much PEUGEOT has made its mark in many domains over two centuries of industrial design & creation.
Mills: It is estimated that tens of millions of mills were made in over a century. Since 1840 there have been more than 100 models in wood, steel, iron, bakelite, wall mounted and electric powered. Taking account of the various sizes and variants, more than 900 different mills have been made by Peugeot Frères. These mills, still made today, are exported throughout the world and remain a benchmark for their durability and the precision of their “Guaranteed for life” mechanism.
Tools: In1810 PEUGEOT made its first tool, a saw blade using high quality laminated steel. The range of tools expanded year by year to include laminated blades, forged tools, cutting tools and agricultural tools. There then followed mechanised and electric tools. The nineteenth century toolbox exhibited at Milan is an example of the know-how and the diverse range of tools produced by PEUGEOT Frères.
P 102B motorcycle: Launched in 1927, it was the last PEUGEOT with belt drive. Technical characteristics: single cylinder two-stroke engine, 170 cc, 2-speed gearbox, belt drive. Maximum speed: 55 km/h.
Peugimix 1955: Produced in the kitchen equipment department of the Audincourt factory, this food mixer was constantly improved over the years in production and its 3 models could be used to grind, mix, grate, chop or press fruit for many culinary preparations.
Aviation: PEUGEOT took an interest in aviation early on. In 1905, a first 14 hp V-twin engine was developed to power the Santos-Dumont N° 14 dirigible airship.
Four years later, PEUGEOT Frères committed to the manufacture and sale of engines for aeronautical use and constituted, with the "Automobiles Rossel" company from Sochaux, the “Société des Constructions Aériennes Rossel-Peugeot” in November 1909. This company developed notably the 50 hp 7-cylinder radial engine that would be fitted to a Bleriot aeroplane. The First World War put an end to this first company and PEUGEOT, alone, developed a 5.6 litre 200 hp V8 engine that would be fitted to a Voisin aeroplane. Research was made into V12 and V16 engines of 550 to 600 hp but the financial crisis of 1929 put paid to this adventure.