Peugeot taking part in the dreamlike world of “L’Ecume des jours” (Mood Indigo)
- Peugeot in brief
In January 2012, a few months before beginning the shoot, Michel Gondry and his production team approached Peugeot and its designers with an aim of transforming various vehicles that would appear in many scenes of "Mood Indigo", with the intention of giving them a character that is both timeless and dreamlike.
This was how François Duris*, Peugeot Design Strategy Manager, completely altered a limousine from the eighties into the Peugeot LimoVian, the plain white limousine from the book, but designed to be transparent for the movie. Very quickly, the Peugeot 404 became a source of inspiration for the creation of the Peugeot LimoVian both with its grill and its multiple and extended rear lights – all the while being faithful to Peugeot's contemporary models that sport a visual signature at the rear resembling three lion claws.
Beyond this unique and timeless limousine, Peugeot also helped with converting some vehicles called "mirror cars", which are a mix of the bodywork from many of the Brand's emblematic models. These include, among others, a yellow 104 with front wings that are in reality the rear wings of a 404. Also present in this feature movie is a blue 404 estate that has the rear of a 404 at each end. Finally, a green 306 with the look of a minibus adds to the list of altered vehicles that Peugeot's Design entity modified for the needs of the film.
Moreover, from April 17th to June 16th 2013 Peugeot is displaying the Peugeot LimoVian in its most visited showroom in the world, the Peugeot Avenue on the Champs-Elysées in Paris. This exhibition, which emphasises Peugeot's involvement in the movie industry, invites the visitor to enter a world of film sets and to learn about the secrets of filming "Mood Indigo" by Michel Gondry, "Three days to kill" by McG and the legendary "Colombo" TV series.
*brother of Romain Duris, the main actor in the film
- The Brand operation
- Personal cars
- Peugeot Avenue