Actualités Peugeot

Peugeot Cycles supports its staff in the Paris Triathlon

  • 18/07/2012
  • Cycles
Peugeot Cycles supports its staff in the Paris Triathlon
On Sunday 8th July, 4500 participants, 59 of whom are Peugeot staff, will dive into the Seine for a 1500 m swim, followed by a 40 km bike ride before crossing the finish line at the end of a 10 km running race.

The modern nature of this event, combined with the determination it requires and the emotions it invites, make it a perfect sport for the Peugeot Cycles Brand to support.
A "young" Olympic discipline, the Triathlon has been experiencing strong growth (a 10% increase in club affiliation in 2010 and 2011) and there are many people who are not members of a club for whom the Paris event is their first.
Whether as an individual sport or in teams with relays, a high performance event or a "sport for all", the fact that everyone can choose their own way of completing the event is the reason why Peugeot Cycles has decided to support the committed staff members who will race in the brand's colours.
PSA can boast a large number of participants this year, testament to the Brand's dynamism, with the largest Company delegation (ahead of Dassault and Virgin Mobil) of 59 triathletes (41 Individual competitors and 6 Relay Teams, a total of 18 people).
6 staff members will head across the capital on carbon CR01 and CR02 road bikes from the 2012 range, bringing the brand to the heart of the pelotons.
PEUGEOT Cycles wishes them a great race and a very enjoyable day.