Actualités Peugeot

Peugeot Avenue: Allure 2.0, a styling competition for the digital age

  • 19/07/2012
  • Peugeot Avenue
Peugeot Avenue: Allure 2.0, a styling competition for the digital age
From 20th June to 23rd September 2012, Peugeot Avenue is welcoming a new event packed with emotion, style and sensuality. "Allure 2.0"  is a reworking of the traditional styling competition for the digital age.

Four unforgettable universes

This new event is organised around four distinct spaces,
directly inspired by French cities with international reputations. The EX1, Peugeot's fully electric concept car, will be displayed in a black and gold space. The 402 Be Coach convertible, the timeless classic, is taking a trip on the Promenade des Planches at Deauville in beige surroundings. An area is dedicated to a 308CC which shows off its sensual, feminine curves in La Croisette in Cannes, as if sporting its prettiest red dress. Finally,
the Peugeot 302 DARL'MAT Sport stands majestic in the centre of the podium, proudly displaying its toned sporty figure and trim waist, dominated by red and blue. Each car is amplified by fashion accessories such as handbags, glasses and even hats, which propel the styling competition right back into the 21st century.

 

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