Due to the new EMP2 modular platform, the new Peugeot 308 has compact dimensions and reduced weight (-140kg). Its driving experience is top-class and its CO2 emissions create a new benchmark (with a version at less than 85 g/km). A refined interior and innovative instruments and controls (the Peugeot i-cockpit) promise a great driving experience. Its high level of quality, the result of a very ambitious initial design brief, positions the vehicle among the best, embodying Peugeot’s move up-market.
A pure and classy design
“The new Peugeot 308, it is a pure and technological exterior design that speaks of high-strength and high-quality”. Gilles Vidal, Peugeot’s Design Director.
A refined and technological interior, where boldness becomes obvious
The Peugeot i-cockpit offers a new kind of driving sensation. Everything is arranged for a driving experience that is intuitive and which touches the senses: a compact steering wheel for intense dynamic sensations, head-up instruments, so that information can be read without taking your eyes off the roads, a notable tall centre console and a large 9.7’’ touch screen for intuitive driving.
The new Peugeot 308 will be produced in the Sochaux plant in France. The Trémery and Douvrin sites will supply all of the power units.
The new Peugeot 308 will be presented for the first time at the Frankfurt Motor Show on 10th September 2013 and sales will start during autumn 2013 in Europe.