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New PEUGEOT 108: so expressive!

  • 14/02/2014
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new Peugeot 108 reveal
new Peugeot 108 reveal
new Peugeot 108 reveal
PEUGEOT presents its new city car.

Compact, naturally suited to urban journeys, the new PEUGEOT 108 is a chic and classy design.It offers the customer the ability to create their own car: hatchback or convertible, personalisation theme, interior ambience, number of doors, colour …

Every new PEUGEOT 108 asserts its own personality.

A connected car, the new PEUGEOT 108 becomes the mirror of its user’s smartphone, thanks to its large touch screen and the Mirror Screen function, including the new MirrorLink* and AppInCar connectivity protocols. They can be fitted with equipment from the segment above: reversing camera, automatic air conditioning, keyless entry and starting.

Talented and modern, the new PEUGEOT 108 also meets the fundamental requirements for the segment. It plays its part in town thanks to its agility and compact size. With its efficient 3-cylinder engines, it is particularly economical in use.

PEUGEOT 108 hatchback, PEUGEOT 108 TOP! convertible

The brand‘s new city car is available in two body styles: the PEUGEOT 108 hatchback and the PEUGEOT 108 TOP! convertible.

The city with style

The PEUGEOT 108 has been designed to run in urban traffic with style and determination. The front end is immediately reassuring by its robustness.

Common to all trim levels, the technological headlamps combine black and chrome to give the PEUGEOT 108 a sharp look. Their upper parts contain LED lighting guides.

The richness of the exterior is continued on opening a door, with a comfortable cabin that you would not suspect from the compact size of the PEUGEOT 108. It has been designed to be intuitive in use, each area being allocated to a function.

Personalization, everyone can have their own PEUGEOT 108

It offers numerous compositions that can be chosen by the customer. By opting for the PEUGEOT 108 TOP!, the customer has the freedom to choose the roof colour. Black, grey, Red Purple? They can decide to suit their taste, according to the body colour chosen. Among the eight colours available, two are exclusive to the model: Aïkinite, a golden copper, and Red Purple, an unusual violet. Reserved only for the 3-door hatchback, two versions of two-tone paint are available: Red Purple and Gallium Grey or Lipizan White and  Aïkinite.
 

The customer can go even further and create their PEUGEOT 108 using the seven personalisation themes and three interior amiences. The personalisation themes comprise  exterior stickers, shells for the door mirrors, interior stickers, floor carpets, key fob shlls (mechanical, plip or Keyless Entry and Starting card) while the three interior ambiences determine the colours of the finishers on the dashboard and centre panel.

Finally, the PEUGEOT 108 offers a choice of five trims.

Connecting the new PEUGEOT 108 to the customer’s smartphone

PEUGEOT 108 brings the urban car into a new era with its large touch screen.

An option on Active and standard on Allure, this 7’’ screen (measured diagonally) establishes a new relationship between the car and it driver. It is the interface for the audio system, the trip computer and for vehicle settings. And it goes much further than just these functions!

This is because a smartphone, this eminently personal accessory, can be useful at any time. Now, it can be used inside the car as well. The user can connect in two ways: by Bluetooth®, mainly for the telephone and music player functions of the mobile phone, by Mirror Screen for its applications that are compatible with use in a vehicle.

Thanks to Mirror Screen, the touch screen in the PEUGEOT 108 becomes the mirror of the compatible smartphone connected.

For safety considerations, the access to applications is managed differently according to the state of the vehicle. When the car is moving, the driver can use applications useful when driving, navigation for example, or those for infotainment, like PEUGEOT Music, the brand’s internet radio station, launched on this occasion.

With the new PEUGEOT 108, pleasure every day

At 3.47m long and 1.62m wide, the PEUGEOT 108 is the champion of compact dimensions and makes the difference in town.

When loading the boot, the PEUGEOT 108 reveals one of its many strengths. The Keyless Entry and Starting card allows the doors to be unlocked, the tailgate to be unlocked and partially opened with just a press on the appropriate button.

On opening the tailgate, the shelf automatically folds away against the rear screen and reveals a boot that is generous for the category: 196 litres with the puncture repair kit, 180 litres with the spare wheel.

Inside, the PEUGEOT 108 provides several storage areas.

A comfortable driving position is quickly found using the steering column height and seat adjustments. For starting, the Keyless Entry and Starting card shows its worth again; simply press the button on the centre panel to start the engine. The driver can concentrate on driving thanks to the speed limiter and automatic lighting. Finally, on engaging reverse, the reversing camera displays a colour image in the touch screen of the area behind the vehicle. This system, combined with the PEUGEOT 108’s compact size makes manoeuvres safe and easy.

Passengers are protected in all circumstances by a set of six airbags  fitted as standard: two frontal airbags (the passenger airbag can be switched off), two lateral airbags at the front, and two curtain airbags covering the front and rear seats. Finally, for the safety of children in the car, the two rear seats are equipped with IsoFix mountings.

An engine to suit all uses

 The range is made up of four efficient 3-cylinder power units (Data subject to type approval):

-          1.0 e-VTi68 5-speed manual, 88g/km CO2,

-          1.0 VTi  68 5-speed manual, 95g/km de CO2,

-          1.0 VTi68 5-speed electronic, 97g/km CO2,

-          New Puretech1.2 VTi 82 engine with 5-speed manual gearbox, 99g/km CO2.

They take advantage of the lightness of the PEUGEOT 108, from just 840kg, to provide the occupants with a very good balance between road holding and comfort.

Safe and easy handling on the road

Its light weight, its electric power steering and the quality of its running gear contribute towards this immediate sensation. From the first turn of the wheel, PEUGEOT 108 inspires confidence by its good road holding in all circumstances.

The braking system includes as standard, ABS, Electronic Brake Force Distribution, Emergency Collision Braking System and switchable ESP.

The PEUGEOT 108’s dynamic qualities make its driver smile: responsive steering, stable braking in a straight line and on a bend, electric power steering that is light in town and informative on the open road.

Even when stationary, the PEUGEOT 108 exudes efficiency; all of the engines have Hill Start Assist.

With the new PEUGEOT 108, the customer can be sure they are choosing a car to transform their daily life. With its record compactness and its agility, it tackles the city with confidence. On the open road, with the 196 litre boot loaded, the customer can enjoy its dynamic performance and handling. On board, it is from another class, with equipment that belongs to the segments above: MirrorLink*, reversing camera, Keyless Entry and Starting.

And when they pass another PEUGEOT 108, it’s the occasion for a meeting, an exchange to describe their vehicles’ composition: body, personalisation, interior ambience, colour …

*MirrorLinkTM is a communication protocol developed by the Car Connectivity Consortium, bringing together the main manufacturers of vehicles and electronic products, as well as developers of applications.

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