Animation "Emotion in Motion" at Peugeot Avenue
Art and style
The new event places origami - that most rigourous of art forms - at the heart of Peugeot Avenue. A collective of artists led by Wanda BARCELONA exercised infinite patience over 560 hours of production and 26 hours of installation to create 2,800 birds and a giant lion, made using 2,400 individual origami pieces, to attract visitors' attention and inspire emotion. Surrounded by paper birds, two vehicles from the 500 series: the 504 cabriolet, produced from 1969 to 1983, which has long symbolised the brand's expertise, and a 508 RXH equipped with the world's very first diesel hybrid technology. Two concept cars are also on show to the public: the BB1, a futuristic vision of urban mobility, and the HX1, a glimpse into the future of the top-of-the-range segment.
Launched in 2000, Peugeot Avenue is Peugeot's brand room situated at number 136 on the world's most beautiful avenue:the Champs-Elysées. Peugeot Avenue is a 300 m² communication space which promotes Peugeot's values through five annual illustrated events in a completely redesigned setting, using the Brand's legendary concept cars, historic vehicles and large-scale production models. Peugeot Avenue welcomed nearly 2,600,000 visitors in 2011.