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Featured Article
RE-GENERATION at the Brussels Motor Show
- 13 January 2012
- Viewed 5082 times
Peugeot is running a unique special event at the Brussels Motor Show dubbed the RE-GENERATION show.Exclusively organised from 10 to 22 January, this event will feature a presentation of the 208 as part of a sound and light extravaganza.
Against the backdrop of the 208's commercial launch scheduled for late March in Belgium, the Brand is putting on RE-GENERATION in Brussels via a presentation of the 208's style features.
"For the first time" explains Athanassios Tubidis, from the Peugeot Style Centre "the Brand is bringing a project's design code to life".
This is a fun and unique event in the form of a show, combining music and lights, especially designed for the Motor Show.
In fact, the show will be performed at regular interviews after a countdown.
This initial expression of the clean-cut and sophisticated lines of the 208, on a 1/1 scale, will allow the general public to check out the forms of the future city car. This artistic representation originating from the Peugeot Style Centre is a first for the Brand in a pre-launch period.
The 208's world premiere will take place in early March at the Geneva Motor Show.
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To see the RE-GENERATION show click here.


