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Featured Article
Peugeot Argentina to launch the new 308
- 09 February 2012
- Viewed 10293 times
A little more than two months ago, Peugeot Argentina celebrated the industrial launch of the locally produced 308 in the Buenos Aires Production Centre, one of the factories owned by the PSA Group in Latin America, in the presence of Christian Kirchner, President of the Republic of Argentina.
It is now the press` turn to discover 308, on the occasion of a press launch held currently in the province of Mendoza, where 80 Argentine journalists test drive 308 models throughout the highly demanding roads of this picturesque region.
A pre-launch phase was conducted in January leading to the sale of 950 units, the official commercial launch being scheduled beginning of March 2012.