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Peugeot launches 107 EXPERIENCE on YouTube

  • 27 July 2011
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On 27 July 2011, Peugeot is launching an interactive digital campaign. With fun, viral-friendly and personalisable content thanks to Facebook Connect, these 4 Peugeot 107 videos are available on YouTube.

By clicking on the link www.youtube.com/107experience, Internet users will be able to view and share videos on the 107 featuring their name and photo plus comments from Facebook friends.


Participants can choose from 4 emotions: VIP, SHARE, GLAM or FUN. They are then plunged into four original stories: a secret evening in a nightclub whose entrance takes the form of the 107's door, a friend who's ready to do whatever it takes to find a car for sharing, a sporting challenge set on the roof of a skyscraper and a sensual video whose story changes depending on the Internet user's sex.