Attended by the nation's President, Cristina Fernández de Kirchner, and Carlos Gomes, the PSA Peugeot Citroën Group's Director for Latin America, production of the Peugeot 308 was launched at the Group's production centre in El Palomar, Province of Buenos Aires. The new model, manufactured on the PSA Peugeot Citroën Group's Platform 2, will be available on the market from next year in Argentina and Brazil, and will subsequently be rolled out gradually in the main Latin American markets.

The Peugeot 308, produced on the El Palomar site, benefits from all the experience this industrial site, which has produced more than a million vehicles since 1998, can offer. The successor to the 307 model, which was a huge success, this model will consolidate Peugeot's presence on the market, thanks to its design, modernity, comfort and safety.
This project required two years of work and an investment of almost 700 million ARS, a large proportion of which - in excess of 60% - was put aside for local integration. More than 50% of its annual production, estimated at 30,000 units, is destined for the regional market. In addition, more than 88,000 hours of training were devoted to the line workers, technicians, engineers and suppliers to support the manufacture of this vehicle.
This new model offers three distinctive characteristics that make it a stand-out product in its segment: the navigation system, the LEDs and the panoramic glass roof.
This new Peugeot model is complemented by the manufacture of the 408, launched at the end last year, and the other Peugeot vehicles produced on the El  Palomar site - 206 Generation, 207 Compact and Partner, products in which the Group continues to place its confidence across the country and the region, and contributing to its prestige and its image.
In April, the 308 produced in Europe was subject to a number of changes which had already been integrated into the locally-produced model. Globally, the brand has already sold 1,400,000 units of this new version. On the local market, this car aims to be top of its segment with a market share of 30%.
PSA Peugeot Citroën is placing new vehicles on this market by keeping a high level of investment, which has allowed, on average, one new locally-manufactured model per year to be launched for the last eight years.