A new range, a new sales presence and participation in a number of events, Peugeot is making a big return to the cycle world, thanks to an exclusive worldwide partnership with Cycleurope, leading European bicycle manufacturer.

At the BIKE EXPO Show in Munich from 22nd to 25th July 2010, Peugeot presents the world premiere of its new cycle range, covering 7 categories, from the electrically-assisted bike to the new junior range.
Peugeot is using two effective but quite separate channels to sell its bicycles, on a worldwide basis:
- A network of Cycle retailers, run by Cycleurope under various chains in Europe (in France, 450 Vélo&Oxygen sales outlets), South America and Asia, especially in Japan.
- In the showrooms of the Peugeot dealers and agents network, alongside the cars, with the possibility of these sales outlets becoming Cycleurope retailers in geographic zones not covered by Cycleurope itself.
With a new range and a busy, efficient network, the Peugeot Marque is nursing strong ambitions.

 

Source : Peugeot Cycles