• Contact us|
• RSS|
• FR |
• EN

• News|
  • All news
  • Corporate
  • Products and innovations
  • Events
  • Search
  • Newsletter
  • Roland Garros
• PRODUCTS|
  • Cars
    • 107
    • 1007
    • 206+
    • 206
    • 207
    • 307 SW
    • 307 sedan
    • 308
    • 3008
    • 407
    • 4007
    • 508
    • 5008
    • 607
    • 807
    • RCZ
    • Expert Tepee
    • Partner Origin
    • Partner Tepee
    • Bipper Tepee
    • 3008 HYbrid4
  • Vans
    • Bipper
    • Partner Origin
    • Partner
    • Expert
    • Boxer
  • Engines
    • PETROL ENGINES
    • DIESEL ENGINES
  • Cycles
  • Motorcycles
  • Concepts Cars and future models
    • Concept Peugeot SR1
    • Concept Peugeot BB1
    • Concept Peugeot iOn
• DESIGN|
  • Design Center
    • ADN: Automotive Design Network
    • Stylists interviews
    • Birth of a concept car
  • Peugeot Style
    • LOOK
    • EXTERIOR LINES
    • INTERIOR
  • Concept cars
    • The 2000's
    • The 1990's
    • The 1980's
  • Design Contest
    • 5th EDITION
    • 4th EDITION
    • 3rd EDITION
    • 2nd EDITION
    • 1st EDITION
• INNOVATION|
  • Engines
    • HDi FAP ENGINES
    • PETROL ENGINES
    • HYBRIDHDi ENGINE
    • FUEL CELL
  • Safety
    • PREVENT
    • AVOID
    • PROTECT
    • HELP IN EMERGENCIES
  • Comfort
    • ACCESSIBILITY
    • LIGHT
    • PASSENGER COMPARTMENT
• ENVIRONMENT|
  • Technologies
    • ENGINE TYPES
    • INNOVATIONS
  • Operation Carbon
    • PRINCIPLE OF THE OPERATION
    • KEY FIGURES
    • THE NURSERY
• SPORT|
  • Motorsport
  • Sporting Partnerships
    • TENNIS
    • GOLF
• SEARCH|
• HISTORY
  • 200 YEARS
  • THE LION'S STORY
  • Museums
  • A CENTURY OF COMPETITIONS
  • A CENTURY OF EXPERTISE
  • CYCLES
  • A CENTURY OF MODELS

• Homepage  > 
• News  > 

NEWS

Featured Article

Peugeot supports the Act Responsible association and is backing the "Be Cycle&Fashion" operation

• 21 June 2010
• Viewed 3821 times
• Share |

For the highly original "Be Cycle&Fashion" operation, 11 fashion designers and one Peugeot Couleurs et Matières designer are customising bicycles devised and offered by Peugeot, which will be exhibited at the Cannes Lions International Advertising Festival from 21st June 2010 and sold at auction in the autumn for the benefit of the ACT Responsible association.

Peugeot is the partner in an operation dreamed up by the IDENIUM agency, developed and produced in collaboration with One Heart Channel (www.lachaineducoeur.fr/becycle) dedicated to solidarity and the environment, and Sylvie Burger Conseil.

Why "Be Cycle&Fashion"?
A cult object and symbol of environmentally-friendly transport, the bicycle is making a come-back in many large towns and cities. It is very trendy, becoming the standard-bearer of the new committed generation. At the same time, fashion, luxury and design have for several years forged a durable, creative dialogue with sustainable development.

To learn more about the « Be Cycle&Fashion » operation, read the press kit.