2010 - A year of consolidation

Just over a month ago, Peugeot pulled the wraps off its new corporate identity which encapsulates high standards and excitement, two qualities that are especially applicable to motor sport.

Peugeot Sport, official suppliers of driving excitement. Like Peugeot, Peugeot Sport is on the offensive. As it prepares for the future by building on its recent successes, not only does Peugeot Sport serve as a shop window for the brand, both technologically and in terms of image, but it also mirrors the latter's new corporate identity, which puts movement and motoring enjoyment at the heart of its
strategy. 2009 was a highly successful year in motor sport terms: topping the bill was a one-two finish in the Le Mans 24 Hours, a clean sweep of the podium places for the 207 Super 2000 in the Rallye Monte-Carlo, as well as third consecutive Manufacturers' and Drivers’ titles in the Intercontinental Rally Challenge, thanks to the efforts of several Peugeot subsidiaries, not forgetting the ongoing tradition of individual
event wins and national titles achieved by private entrants. All this is the result of the spirit of those competitors, a spirit which must continue in 2010 in the hunt for further success and excitement.
2010 endurance racing : targeting another win at Le Mans. Riding high on the back of last year's one-two finish, Peugeot Sport is aiming to do it again in 2010. In the fourth and final year of the 908 HDi
FAP’s career, Team Peugeot Total has pressed on with its development, getting down to work on the very next day after that historic win, striving to squeeze even more improvements out of the car.

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