HISTORY
THE LION'S STORY
150 years of the Lion !
Today, PEUGEOT vehicles are distributed in more than 150 countries and are universally recognised by their Lion emblem.
It was on 20 November 1858 that Emile PEUGEOT first registered the use of a Lion with or without an arrow as the brand’s emblem.
The origin of the Lion
Emile PEUGEOT asked Julien BLAZER, a goldsmith and engraver in the Franche-Comté region of France, to produce his logo for identifying all PEUGEOT products. The Lion emblem then quickly found its place on saws and laminated edge tools; this animal was chosen for its easy comparison with PEUGEOT saws, as they were then - and still are - famous for:
- strong teeth like those of the lion.
- suppleness of the blade like the lion’s spine.
- swiftness of cut like the lion pouncing on its prey.
Over time the appearance of the Lion has, however, evolved; from a majestic profile walking on an arrow to the start of it beginning to face to the left. Today it is more commonly found without the arrow or more rarely facing to the right. In 1882 the top of the lion’s mane was changed and the body given more substance. Having quickly become Peugeot’s sole registered mark, the Lion could be found not only on tools and saw blades, but also on coffee grinders in 1881 (the production of which began in 1840), on bicycles from 1882 and, from 1898, on motorcycles.
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