ENVIRONMENT
Operation Carbon
PRINCIPLE OF THE OPERATION
Environmental conservation is a key concern for Peugeot. This is testified by the Lion brand innovations in the area of engines, and in particular the "Operation Carbon" programme. A real green lung, made in Peugeot, Operation Carbon reflects the determination to fight as directly and effectively as possible against the increasing greenhouse effect. This ecological scheme involves the creation of a carbon sink. It takes the concrete form of large-scale reforestation of deteriorated land and the restoration of biodiversity in the Amazon. Supported by the international scientific community, developed by Peugeot and carried out by the French National Forestry Board (ONF), in partnership with the French-Brazilian NGO Pro-Natura, Operation Carbon has a time frame of about a hundred years, the time needed to restore the balance of this ecosystem.