DESIGN
Peugeot Style
308: more feline than ever
The particularly feline looking front headlights extend harmoniously along the bonnet profile. Four “circular lights” with an attractive technical finish give the vehicle a “look” that is both bright and eye catching, and are clearly visible through the clear headlamp lenses.
The design of the front with its visible feline characteristics is accentuated still further by a single two part air intake grille. According to the version, the front grille has either two chrome mouldings or is in an aluminium finish; both (particularly the latter) emphasise the car’s dynamic and distinguished character, while integration of the front bumper strengthens the impression of overall solidity.
The shape of the fog lamps is reminiscent of those of the 907. Positioned at each end of the lower front bumper panel, they make the vehicle visually appear much wider and give the impression that the 308 is “glued to the road”.
The design of front of the vehicle sums up in essence all the Peugeot traits, while further accentuating the feline appearance. This strong identity, immediately recognisable and evolving with each new model and generation, means that the Marque always stands out, capitalising on and strengthening its image and brand awareness, particularly in new markets..