• LOOK
• EXTERIOR LINES
• INTERIOR
  • 308: dynamic, stylish contours and materials
  • 207 CC: an enjoyable experience
  • Coupé 407: An assertive style

308: dynamic, stylish contours and materials

To determine the interior style of the 308, the intention firstly was to highlight and exploit as far as possible the space made available by the semi-tall architecture.

One objective was to give the interior a very prestigious feel, both in terms of the design and the materials used, by offering an unmistakeable perception of quality.

From the end of 2002, i.e. well before the launch of the “T7” project and even before the first exterior designs, the general idea for the fascia panel took shape among Peugeot’s designers, who were working on innovative “advanced” projects.

There was a wish from the outset to make the fascia panel pure, elegant and dynamic, offering a particularly clear view of the exterior thanks to its steeply inclined profile, almost symmetrical with the front windscreen pillars. After exploring other alternatives at the launch of the T7 programme, the decision was finally made to adopt this theme.
Engineers were therefore able to reflect, find and implement all of the technical solutions needed to create this interior architecture, without detracting in any way from the vehicle’s performance levels in terms of ergonomics, practicality (storage volume) or temperature regulation (thanks to the design of a compact, high-performance air conditioning unit).

The quality of the finish and a concern for the wellbeing of the occupants inside the car then became a true obsession among the stylists:
- The centre console was designed to be very compact, with large areas reserved for distinctive materials both in terms of appearance and touch (the upper part of the console, covered with soft touch high quality material, can also be fully trimmed in leather). Each element (air conditioning panel, radio, storage compartment or CD auto-changer) is also particularly well integrated.
- The door panels with their tapering profile mirror the exterior of the vehicle.
- Chrome detailing enhances the overall effect: air vent surrounds and instrument panel dials, air conditioning and radio control buttons, door handles, etc.
- The exterior theme of the “V-shaped bonnet” is echoed subtly in certain interior details, such as the trim circling the gear lever, the design of the upper part of the seat cushions or indeed the shape of the front courtesy light.
Bold shapes, the appearance and softness to the touch of each element, the overriding sense of space and interior brightness: everything inside the car captures the senses and encourages the desire to spend time inside...

The interior is available in three ambiences, creating a luxurious and welcoming feeling, flattering the senses of all the occupants.