DESIGN
Design Contest
Theme : P.L.E.A.S.E innovate
Re-invent the ‘Drive of Your Life’, Peugeot style:
• Discover a LIFE size version of the car at the Frankfurt 2007 Motor Show and
• Drive it in the XBOX 360 VIRTUAL world!
Six letters sum up the philosophy of this fourth invitation to the creativity:
P.L.E.A.S.E. !
Pleasurable (to drive)isir de conduite pur par sa
Lively
Efficient
Accessible
Simple
Ecological