Peugeot Tennis historical partnerships

Historical partnerships

The long history between PEUGEOT and tennis started in the 1970s. Admitted to the Tournament VIP Village in 1984 and having become Official Transporter in 1989, the PEUGEOT brand is celebrating its thirty-second year of partnership with Roland-Garros in 2016.
PEUGEOT is now an ATP World Tour Platinum Partner after signing a global partnership in 2016. PEUGEOT will provide the official car at more than 25 ATP World Tour tournaments, a fleet of more than 500 vehicles, and transport services for players, VIPs, officials and the public.
PEUGEOT has been involved in tennis for more than three decades, and is strengthening its long association with the sport by linking its presence in 160 countries with the ATP World Tour’s global footprint.

Peugeot Drive to Tennis Djokovic

Drive To Tennis

In 2016, PEUGEOT is strengthening its commitment to tennis fans by creating a new digital platform: DRIVE TO TENNIS.
Throughout the season, PEUGEOT will be at the biggest tournaments on the ATP World Tour to produce live and unique content: exclusive interviews with players, backstage images and inside stories from PEUGEOT ambassadors at the tournaments.
Fans will also be able to access a games zone (available on mobile via the Tennis by Peugeot app), a social wall to interact constantly with their idols, and a series of contests. All this content will be available at the hashtag #DriveToTennis and on the platform's various social media.
Drive To Tennis will run in tandem with ATP World Tour Uncovered, the Tour's weekly TV magazine show broadcast in over 170 countries and sponsored by PEUGEOT.


Peugeot Tennis Djokovic

International ambassadors

PEUGEOT first chose Novak Djokovic, world tennis icon, as its international ambassador in 2014. World number one in the ATP rankings, he personifies perfectly the brand's values, which are High Standards, Good Looks and Emotion, and his international fame projects the PEUGEOT brand's image worldwide.
French player Alizé Cornet, her compatriots Jérémy Chardy, Gilles Simon and Benoît Paire, Belgium's David Goffin, Briton Jamie Murray, Spaniards David Ferrer, Tommy Robredo, Nicolas Almagro, Pablo Carreño Busta and Roberto Carballes, and Argentina's Leonardo Mayer have also joined the PEUGEOT brand as ambassadors.


Peugeot Tennis road to Roland Garros special

The Roland Garros special series

It was in 1989 that PEUGEOT launched its first two Roland-Garros signature vehicles with the 205 and the 405 Estate. For 27 years, all the special series have been developed specifically in partnership with Roland-Garros, emphasising the graphical traits from the world of tennis and the Roland-Garros world. In 2016, the PEUGEOT 108 and the PEUGEOT 208, two models produced in Europe and sold in many countries around the world, reflect this partnership. The three-wheel PEUGEOT Metropolis scooter and the RG21 electric bicycle, models specific to France, complete the Roland-Garros range. A prototype of the Django 125 scooter was designed in 2016 to coincide with the Roland-Garros tournament, and will go on sale in 2017.
China also produces and sells Roland Garros special series vehicles with the PEUGEOT 2008 and the PEUGEOT 3008.
In Latin America, it is the PEUGEOT 208 saloon that is associated with the Roland-Garros brand.


Peugeot Tennis Road to Roland Garros

Road to Roland-Garros

Official Transporter to Roland-Garros since 1989, PEUGEOT provides the tournament with a fleet of more than two hundred vehicles every year, specifically to transport players, the press, the public and VIPs.
With the aim of preserving the environment, these vehicles are fitted with efficient engines in terms of consumption and CO2 emissions and, since 2008, PEUGEOT has given the drivers eco-driving training.
For the last eight years, the FFT (French Tennis Federation) has produced a programme of player interviews, in partnership with PEUGEOT, in a vehicle transformed into a production studio for the occasion. The best players in the world let us into their secrets while they travel to Roland-Garros. The programme, which attracted more than 270 million viewers in 2015, is relayed internationally by most of the stations that broadcast the Roland-Garros tournament. A programme perfectly in tune with the brand's “Motion & Emotion” signature.