Peugeot Tennis historical partnerships

Historical partnerships

The long history between Peugeot and tennis started in the 1970s. Partner for many international tournaments, such as the BNP Paribas Masters of Paris, the Rio Open and the Barcelona Masters 500, Peugeot has shown itself to be one of the historical partners for French international tournaments at Roland-Garros. 
Admitted to the Tournament VIP Village in 1984 and having become Official Transporter in 1989, the Peugeot brand celebrated its thirtieth year of partnership with Roland-Garros in 2014.

Peugeot Tennis Djokovic

International ambassadors

Peugeot has chosen world tennis icon Novak Djokovic as its international ambassador. World number one at the ATP ranking, the tennis player perfectly personifies the brand's values, which are Excellence, Allure and Emotion and his international fame promotes the Peugeot brand's image worldwide.
With him, the French Alizé Cornet, the Belgian David Goffin, the Spaniards David Ferrer, Tommy Robredo and Nicolas Almagro, the Argentine Juan Martin Del Potro and the Swiss Belinda Bencic have also joined the Peugeot brand as ambassadors.


Peugeot Tennis road to Roland Garros special

The Roland Garros special series

It was in 1989 that Peugeot launched its first two Roland-Garros signature vehicles with the 205 and the 405 Estate.
For 26 years, all the special series have been developed specifically in partnership with Roland-Garros, emphasising the graphical traits from the world of tennis and the Roland-Garros world.
In 2015, the Peugeot 108 and the Peugeot 208, two models produced in Europe and sold in many countries around the world, reflect this partnership. The three-wheel Peugeot Metropolis scooter and the AE21 electric bicycle, models specific to France, complete the Roland Garros range.
China also produces and sells Roland Garros special series vehicles with the Peugeot 2008 and the Peugeot 3008.
In Latin America, it is the Peugeot 308 saloon that is associated with the Roland-Garros brand.


Peugeot Tennis Road to Roland Garros

Road to Roland-Garros

Official Transporter to Roland-Garros since 1989, Peugeot provides the tournament with a fleet of more than two hundred vehicles every year, specifically to transport players, the press, the public and VIPs.
With the aim of preserving the environment, these vehicles are fitted with efficient engines in terms of consumption and CO2 emissions (508 RXH, 3008 Hybrid4, iOn, etc.) and, since 2008, Peugeot has given the drivers eco-driving training.
For the last seven years, the FFT (French Tennis Federation) has produced a programme of player interviews, in partnership with Peugeot, in a vehicle transformed into a production studio for the occasion. The best players in the world let us into their secrets while they travel to Roland-Garros. The programme, which attracted more than 240 million viewers in 2014, is relayed internationally by most of the stations that broadcast the Roland-Garros tournament. A programme perfectly in tune with the brand's "Motion & Emotion" signature.