Peugeot Tennis historical partnerships

Historical partnerships

peugeot roland garros 30 ansThe long history between Peugeot and tennis started in the 1970s. Partner for many international tournaments, such as the Davis Cup, the Rio Open and the Barcelona Masters 500, Peugeot has shown itself to be one of the historical partners for French international tournaments at Roland-Garros. Admitted to the Tournament VIP Village in 1984 and having become Official Transporter in 1989, the Peugeot brand is celebrating its thirtieth year of partnership with Roland-Garros in 2014.

Peugeot Tennis Djokovic

An international ambassador

Peugeot chose Novak Djokovic, world tennis icon, as its international ambassador.
World number one in the ATP rankings, he personifies perfectly the brand's values, which are Excellence, Allure and Emotion and his international fame gives a boost to the Peugeot brand's image worldwide.


Peugeot Tennis road to Roland Garros special

The Roland-Garros special series

It was in 1989 that Peugeot launched its first two Roland-Garros signature vehicles with the 205 and the 405 Estate.
For 25 years, all the special series have been developed specifically in partnership with Roland-Garros, emphasising the graphical traits from the world of tennis and the Roland-Garros world.
In 2014, the Peugeot 208 and the Peugeot 308 CC, two models produced in Europe and sold in many countries around the world, will reflect this partnership. Specific to France, the three-wheel Peugeot Metropolis scooter and the AE21 electric bicycle will be on show.
Since 2012, China has also been producing Roland-Garros special series vehicles with the Peugeot 508 saloon and the Peugeot 3008.
In Latin America, for the second year running, it is the Peugeot 308 Roland-Garros saloon that will be produced locally and marketed for the occasion.


Peugeot Tennis Road to Roland Garros

Road to Roland-Garros

Official Transporter to Roland-Garros since 1989, Peugeot provides the tournament with a fleet of more than two hundred vehicles every year, specifically to transport players, the press, the public and VIPs.
With the aim of preserving the environment, these vehicles are fitted with efficient engines in terms of consumption and CO2 emissions (508RXH, 3008 Hybrid4, iOn, etc.) and, since 2008, Peugeot has given the drivers eco-driving training.For the last six years, the FFT (French Tennis Federation) has produced a programme of player interviews, in partnership with Peugeot, in a vehicle transformed into a production studio for the occasion. The best players in the world let us into their secrets while they travel to Roland-Garros. The programme, which attracted more than 111 million viewers in 2013, is relayed internationally by most of the stations that broadcast the Roland-Garros tournament. A programme perfectly in tune with the brand's "Motion & Emotion" signature.