Véhicule Marque Peugeot

Peugeot in brief

Going Up-market

Present in 160 countries with more than 10,000 sales outlets, Peugeot offers its customers models to match their expectations in terms of design, quality, efficiency and, of course, a sense of enjoyment behind the wheel!
In 2013, Peugeot confirmed its strategy of taking the whole of its automotive offering up-market and becoming more international with the successful launches of the Peugeot 208 XY and GTi, 2008, new 308 and new 3008 and 5008 models.
With 43% of its sales coming from outside Europe, compared with 39% in 2012, Peugeot has once again extended its international approach and remains on target to achieve its objective of making 50% of its sales outside France by 2015.

Peugeot SXC Marque

Peugeot in brief

Successful Launches

2013 saw the crowning of Peugeot's range in the city car segment with the chic and sporty 208XY and GTi, orders for which exceeded target. Following on from them, the company's new urban crossover, the Peugeot 2008, proved to be one of the year's best-sellers, both in terms of orders – 82,000 – and in terms of mix, with 69% of customers opting for the higher-level versions. This success led to a doubling of production at the French plant in Mulhouse.
The new Peugeot 308, based on the completely new EMP2 platform, launched in September 2013 and manufactured at the Sochaux site in France, was unanimously hailed by the motoring press for its design, efficiency and perceived quality. It was awarded the prestigious title "European Car of the Year" at the Geneva Motor Show in March 2014.
The Peugeot offensive on the strategic C segment continues in 2014 with the spring launch of the new 308 SW, which has all the saloon's qualities and, in addition, those of an elegant and roomy estate car.


Globe Marque Peugeot

Peugeot in brief

International Acceleration

In 2013, new sales growth for Peugeot vehicles assembled outside Europe accounted for 43% of the total, i.e. 674,000 units. Again, Peugeot out-performed the Chinese market, with 272,000 vehicles sold, i.e. an increase of 26%, supported by the launch of the 3008 China crossover. In Latin America, Peugeot's business was up 5.3% with 175,000 vehicles sold, thanks to strong sales growth of 21.6% in Argentina. Peugeot also rose to become leader in the Algerian market, with almost 75,000 registrations.
A new tool in the conquest of emerging markets, the Peugeot 301 successfully tempted 70,000 customers in 2013 and also helped Peugeot in its move up-market.
In Europe, in a context of falling markets and increased price competition, Peugeot preferred to adopt a healthy approach to sales, favouring more profitable channels (individuals, B2B, etc.), and suffered from the collapse of its historical markets. With 897,000 registrations, its market share was 6.5%. Peugeot saw its market share improve for private and light commercial vehicles increase in several countries – Spain, France, Portugal and Ireland in particular – along with upward growth in Great Britain, Spain and Portugal. Peugeot's commitment to the environment was again demonstrated in 2013 with weighted average emissions for its European range of 115.9 g/km CO2.


Homme Marque Peugeot Bref

Peugeot in brief

In 2014

In 2014, Peugeot's product policy remains dynamic, both in Europe and further afield with, in addition to the RCZ R and the new 308 SW, the marketing of the Peugeot 108, additions to the commercial vehicle range and the launch of new vehicles in China, including the 2008 urban crossover.
In just a few years, Peugeot will have almost entirely renewed its range which, in 2014, will be the youngest in its vehicle-making history, an average of three years old!
Peugeot is also making greater efforts in technological and environmental areas, coupled with the high levels of driving pleasure of its new "best in class" engines, the Diesel BlueHDI, which will be fited across the diesel range, and the new EB Turbo PureTech petrol engines which have been fitted to the Peugeot 308 and 308 SW since March 2014.