Peugeot in brief

Motion & Emotion

Internationally-renowned with 60 million vehicles sold throughout the world, Peugeot has been combining excellence and emotion for over 200 years.

Pursuing its international Motion & Emotion signature, Peugeot is the only brand in the world proposing an integral mobility package with its personal cars and utility vehicles, its scooters and bicycles as well as a wide range of services, including Mu by Peugeot mobility offer.

In 2012, Peugeot sold 1 700 000 vehicles, boosted its international reach on major fast-growing world markets and extend its upmarket positioning. The diesel hybrid technology HYbrid4, launched as a world premiere in early 2012, has found its customers with nearly 20 000 cumulative orders at the end of 2012. The Brand asserts its environmental commitment by completing its electrical offer composed of iOn and Partner Electric.

Peugeot in brief

Peugeot in brief

Upmarket positioning

Peugeot's upmarket positioning is one of the two keystones of its strategy. As a result, global sales of its premium vehicles represent for nearly one-fifth of the total achievements of the year.

The brand's exclusive engine technology and style make these models stand out from the crowd. Its RCZ sports coupé, 3008 crossover, the silhouettes of its coupés-cabriolets and its GT and GTi models exemplify this underlying trend. Furthermore, its Hybrid4 technology, the world's first hybrid-diesel engine already equips three groundbreaking models – the 3008 HYbrid4, the 508 RXH and the 508 HYbrid4.

Peugeot in brief

Peugeot in brief

Internationalization

The Brand's second strategic keystone is internationalization, which offers the Company the opportunity to develop its sales outside Europe in fast-growing markets. Present in 160 countries, with 10,000 contact points, Peugeot sold more than 44% of its models outside Europe in 2012.

Today, Peugeot commercializes its models simultaneously throughout the world, like its 508 which was manufactured in China just six months after being launched in Europe or its 208 in France, Slovakia and soon Brazil. The Brand also develops products that are specifically designed for the Chinese, Latin-American and Russian markets, such as the 301, the 408, the 308 saloon and sedan, the Hoggar pick-up or the 207 sedan.

Peugeot in brief

Peugeot in brief

In 2013

The year will be full of major launches, carrying our DNA, and new evidence of our brand promise.

Upmarket positioning with our new urban crossover 2008 and our distinctive versions 208 GTi and 208 XY and internationalization with the 408 launched in Russia, the 301 and the 3008 in China.

Peugeot in brief