Peugeot 308

Peugeot in brief

In brief

In 2014, Peugeot kept up the pace of renewal of its range, both in Europe and around the world. Regenerated, modern and coherent, the new Peugeot 8 range has enabled the brand to increase its worldwide sales by 5.4% to 1.63 million units.
Today, with the notable launches in 2014 of the Peugeot 108, 208 GTi 30th, 308 SW, 508, 508 SW and the new Boxer, almost the entire Peugeot range has been replaced, giving an average product age of less than three years, the youngest in Peugeot's history.
This regeneration is reflected particularly in the voting 2014 “Car of the Year” of the Peugeot 308 by 58 professionals from Europe's automotive press in 22 countries.

Peugeot 2008

Peugeot in brief

Peugeot sees growth in Europe and in China

With 965,000 vehicles sold in Europe in 2014, Peugeot increased its sales by 9.8%. They showed gains in all major European markets.
Peugeot's number-one market in Europe is France, where sales increased by 4% in an almost static market.
2014 was also a record year for Peugeot in China, which became the brand's number-one market globally with sales in excess of 386,000, an increase of 43%, i.e. four times greater than the rate of growth in the Chinese market.
This leap is the result of a successful product strategy, built on “global cars” like the 2008, 3008 and 308, combined with a growing sales network in China with a hundred new sales outlets opened in 2014, making five hundred in total.

Peugeot's family

Peugeot in brief

Efficient technologies

In 2014, the new Peugeot 8 range was also helped by efficient, best-in-class technologies adding to driving pleasure, while at the same time very efficiently reducing CO2 emissions.
For customers seeking to combine the best possible driving pleasure with responsible efficiency and the attractiveness and excellence of the Peugeot range, there are now 20 vehicles with the best consumption figures in the world for their respective power classes, whatever their engines: BlueHDi for diesel, PureTech and THP for petrol.

Peugeot Dakar

Peugeot in brief

Return to Dakar

In 2014, Peugeot announced its return to the most terrifying automotive trial in the world for crews and mechanics, the Paris-Dakar, with the Peugeot 2008 DKR.
Two of the three cars involved arrived in Buenos Aires and all possible information has been gathered to add to Peugeot Sport's expertise in time for the next rally.