A Century of History

Peugeot has had a close relationship with sport for almost a century, marked by the creation of the first company golf course by Jean-Pierre Peugeot in 1929.
The brand with the lion emblem has not stopped increasing its involvement with the world of golf and its presence is international: partner of the French Peugeot Open for 14 years, official partner of the Lancôme trophy until 2003, the Spanish Tour, the Portuguese Golf Federation and the French championship for golf instructors.
Also, it is now thirty years since Peugeot set out to meet amateur players around the world and contribute to strengthening the concept of the international pairs scramble competition, run in conjunction with Promogolf.

Peugeot Golf Tour International

This year, Peugeot celebrates the thirtieth year of the Peugeot Golf Tour International, the golf programme aimed at amateur players. This competition, run by the Peugeot network for its clients and prospective clients, takes place in 14 different countries. For the 2014 competition, the Peugeot Golf Tour International has been organised in Europe, Latin America, the Middle East, the Maghreb and the French Overseas Departments and Territories. It will take place in France with fifty stages on the calendar. The competition maintains its friendly pairs scramble formula for greater pleasure and sharing and the possibility of playing two different flags on the greens. It is an opportunity for Peugeot to celebrate its new models, in particular the new Peugeot 308 and the 308 SW, voted "Car of the Year 2014" and also its three hybrid diesel models: 3008 HYbrid4, 508 HYbrid4 and 508 RXH.